Push to snare tourists with latest technology

Colac and District Chamber of Commerce and Industry president Ernie Andres wants Colac retailers to engage with overseas tourists passing through Colac, like using QR codes to help them get business information with their phones.

Colac’s business group is encouraging retailers to use technology to draw in business from Chinese tourists.

The technology, called a Quick Response code, goes on display in a shopwindow or on a shop counter and provides information about the shop in Mandarin when shoppers scan it with their mobile phones.

Colac and District Chamber of Commerce and Industry will host a free information seminar about the technology with a Melbourne-based QR code business in September as part of a bigger push to help local businesses attract international tourists.

“We are hoping that as a region we can work collaboratively to build on the success of tourism,” chamber board member Michael Menzies said.

“There’s something like 30-odd buses a day, ranging in sizes from a small 15-seater right up to a major coach coming through Colac; there is an opportunity for businesspeople in our local area to prosper.”

Colac Otway Shire mayor Joe McCracken said the codes could be “a great first step” for businesses looking to attract more international customers.

Cr McCracken said members of the business community had also suggested Colac’s tourism profile could benefit from businesses’ opening hours better catering to tourists.

“It’s got to be led by the business community,” Cr McCracken said of changes to attract tourists.

See today’s Colac Herald for more.

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