Colac company secures naming rights to premier sporting facility

Colac’s premier sporting facility will have a new ring to it after a key stakeholder secured a major naming rights sponsor.

The Colac Tigers have revealed Central Reserve will be known as the Australian Lamb Company Stadium for the next five years.

Tigers president Matt Gibson said the club went through a “lengthy” process with Colac Otway Shire Council to approve the deal.

“It’s still the Central Reserve, it’s just the Australian Lamb Company Stadium for the five-year term that we’ve got,” he said.

“It’s like Kardinia Park always being Kardinia Park, but it’s known as GMHBA Stadium because of the term of the agreement they have.

“We went through the process with council for the temporary re-naming and it’s been a good exercise for them to put a formal procedure in place.

“It’s been a lengthy one, but it’s been a good one in the end.”

Tigers officials chose not to release financial details from the deal with Colac-based company ALC, and Mr Gibson said it wasn’t the first time Central Reserve had a name change.

See today’s Colac Herald for more.

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