COLAC has a new logo to sell the district to the “i generation”.
New logo to sell Colac
Colac's new logo, designed to sell the city to the "i generation".
11 Responses to “New logo to sell Colac”
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Colac, AU
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Rather disturbing to see the obvious in-council bickering displayed on this site for all to see
We’ve just voted you guys in – some pretense of working together would be appreciated – or at the next election we may be forced to pick sides….
As someone who has a weekender on the GOR 40 minutes from Colac I say this is a sensible logo. The colours indicate the diversity of beach, forests and sea which are all within an hours drive from Colac. The target market is important for the future viability and sustainability of Colac. By attracting young professionals and younger families considering a move to a regional city such as Colac marketing of its diversity and given that hopefully within 5 years the Princes Freeway duplication to Colac will be finished this logo is important given the competition between regional cities for population growth. We need to get our heads out of the past and be more creative in marketing Colac’s future.
Here’s a tag for Colac-
“Central Diverse Lifestyle”
I think it sum up Colac pretty well. 🙂
Well I heard it was 40thou, and for what? Something that most are against! Also, is the logo even clearly read by people with vision difficulties or are they not in the target demographic?
Mr Crook, I remember you were a school teacher, so surely an adults grunt wouldn’t differ from a Childs.
But seriously, if ya want to promote Colac, to anybody of any age, why not point out its geographic advantages. You only need to travel upto 90 minutes in any direction and your at many popular tourist and family sites.
Very sad when our elected leaders turn to personal insults to try to justify poor decisions. Congratulations to the Editor for a very accurate interpretation of events and community concerns. I moved a motion to have this go out for community consultation for 6 weeks, unfortunately only Cr Delahunty was prepared to support the idea that our community should be genuinely consulted and listened too. From the outset the community should have been involved with the creation of the logo, this would not only have saved the community many thousands of dollars but would have allowed ownership and the chance for someone to shine.
As has been said “COLAC, Life Councils Way”
Interesting that Cr. Smith had so much negative input at the public meeting. When we met with the consultants the Mayor asked for his input and his contribution was a grunt, so it was difficult to interpret. The previous council voted in favour of the strategy but not the logo and tagline. The editor and Cr.Smith have missed the point. Our target market is not people who live here. This is about attraction of young professionals and families who live elsewhere, mainly Melbourne and Geelong. That is where this should be tested and the professionals in marketing tell us that this is the best option. This newly elected council has shown leadership to get this moving. Its a pity our paper chooses a negative campaign before it gets off the ground. I will take leadership and vision over negative popularism any day.
Great new logo Colac! The colourful design shows the vibrant vital side of Colac which is bound to appeal to young professionals and younger families considering a move to a regional city. The fact that Colac and its lifestyle advantages are being promoted to younger audiences by Colac Otway Shire shows real vision for the city’s future. Good logo to promote Colac positively, and good flow-on benefits for the G21 region generally.
Colac – we make balloon words
This logo looks appalling and the slogan means absolutely nothing. Why did the Colac Otway Shire waste more of ratepayers money on something that will not benefit ratepayers in any way? I would like to ask, how much were Brand Bureau paid by the shire to come up with this? I would estimate between $100,000-$200,000. This money should be used for purposes that benefit ratepayers, no wonder councils are going broke.
Where are you getting these figures from Tim?
If you have any clues about marketing and research
You would find that these figures are incredibly inaccurate. I say good on the council
For showing some positive leadership and trying to bring young people to this area,It’s about time.
Thanks for your comments Tim and Daniella,
For the record, the council spent $30,000 on creating the overall strategy, plus the “Colac – Consider the change” logo that ultimately got rejected.
The council retained the overall strategy and spent an extra $6200 on the new logo and tagline.