LORNE and the Surf Coast feature in an interactive campaign to push the road safety message to young people.
Endure an online traffic accident
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Colac, AU
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Roadtrip Forever, like the TAC’s slogan, “Talk the toll down” is sanitised & bland compared to earlier campaigns. In the the 1990s the TAC’s knew how to make effective ads. They virtually put you in the driver’s seat at the point of impact & showed the immediate aftermath like the “Darren” ad which aired around 1995. It can be found on youtube at the following link.
http://www.youtube.com/watch?v=zXiyFkJMAPI
You can do better TAC.