LORNE and the Surf Coast feature in an interactive campaign to push the road safety message to young people.
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LORNE and the Surf Coast feature in an interactive campaign to push the road safety message to young people.
Kate DEPPELER
Roadtrip Forever, like the TAC’s slogan, “Talk the toll down” is sanitised & bland compared to earlier campaigns. In the the 1990s the TAC’s knew how to make effective ads. They virtually put you in the driver’s seat at the point of impact & showed the immediate aftermath like the “Darren” ad which aired around 1995. It can be found on youtube at the following link.
http://www.youtube.com/watch?v=zXiyFkJMAPI
You can do better TAC.