Advertising Information

Display Advertising

The following information is provided as a general guide for potential advertisers. For the most up-to-date rates, advertisement sizing, multiple insertion discounts and quotes, we recommend speaking directly with a member of our advertising team. Contact us on 5231 5322 or email us at

Colac Herald Distribution Map
Colac Herald Distribution Map


The Colac Herald is a paid, tri-weekly newspaper published on a Monday, Wednesday and Friday.

Click on the distribution map, right, for full details of The Colac Herald’s extensive coverage of south-west Victoria.

Read more details about our distribution.


For all rate inquiries, please contact our advertising team on 5231 5322.


Full colour or spot colour is available on any advertisement for an additional cost.

Technical Specifications

Printed web offset in process colour. Page size: depth 38cm excluding folio – width 26cm (62 picas) over 7 columns. 1 column – 34mm 2 columns – 72mm 3 columns – 110mm 4 columns – 148mm 5 columns – 186mm 6 columns – 224mm 7 columns – 260mm.

Booking Deadlines

  • Monday edition: 5pm Wednesday prior
  • Wednesday edition: 5pm Thursday prior
  • Friday edition: 5pm Monday prior

Material Deadlines

  • Monday edition: 12 noon Wednesday prior
  • Wednesday edition: 12 noon Friday prior
  • Friday edition: 10am Tuesday prior

Proofs And Alterations

Digital proofs can be provided. Alterations (limited to literals, prices etc.) must be advised by 4pm two working days prior to publication.


Any bookings cancelled on the day prior to publication will incur a fee of 15% of the total cost of the booking.

Material Requirements


  • Minimum typeface size: 6pt
  • Minimum reverse typeface size: 8pt
  • ALL fonts must be embedded


  • Resolution: 200ppi
  • Colour mode: CMYK
  • File formats: High quality JPEG, TIFF, EPS or PDF

PDF Creation

  • PDFs must be created with Print preset settings
  • ALL fonts must be embedded or outlined
  • PDF files should contain CMYK colours only for colour advertisements


  • Emails should be no larger than 5Mb
  • Text to be sent as ‘text only’
  • Logos to be sent as TIFF, EPS or PDF and CMYK or mono depending on advertisement colour requirements.
  • Bitmap artwork resolution must be 600dpi
  • Images should be at least 200dpi JPEG or TIFF files


The Colac Herald is produced on an IBM system. Files will be accepted via Quickcut, Websend or may be emailed or provided on USB as PDF file. Otherwise, material must comprise layout, copy, reflective art or transparency.

Payment Terms

Payment in full to be made prior to publication via credit card or electronic funds transfer (EFT) or speak to our advertising team.